You should be split testing two ads, at all times, looking to continually improve your CTR, which will in turn lead to a better quality score, lower actual cost per click and more profit. But what happens when you’ve received quite a few clicks and your results look like this:
Ad 1: 40 clicks, 2.3% CTR
Ad [...]
Internet Marketing
Split Testing: Do You Have Enough Information to Decide on a Clear Winner?
Wednesday, June 23rd, 2010
How Google Adwords Ad Pricing and Ranking Works
Tuesday, June 22nd, 2010
A straightforward and easy to understand presentation on how Google takes your Max CPC and Quality Score to calculate your ad rank.
It’s also explained how Google calculates your Actual CPC – the amount you actually pay when someone clicks your ad – by taking in to account the ad rank of the next highest ranking [...]
A straightforward and easy to understand presentation on how Google takes your Max CPC and Quality Score to calculate your ad rank.
It’s also explained how Google calculates your Actual CPC – the amount you actually pay when someone clicks your ad – by taking in to account the ad rank of the next highest ranking [...]
Get more customers to your local business – Google Local Business Center Tips
Thursday, January 21st, 2010
Google for ‘leeds builders’ and you’ll see a map right at the top of the search results with the most relevant businesses pinpointed on the map along with their business name, website and contact number to the right.
The map you’re seeing is powered by Google Maps and you can get your business listed on there [...]
Google for ‘leeds builders’ and you’ll see a map right at the top of the search results with the most relevant businesses pinpointed on the map along with their business name, website and contact number to the right.
The map you’re seeing is powered by Google Maps and you can get your business listed on there [...]
Free Traffic System review – another scam?
Friday, December 18th, 2009
Lots of backlink and traffic system products are available. Is the Free traffic System another scam to take your hard earned cash?
Because of the popularity and effectiveness of building backlinks by writing articles as guest posts or for article directories, lots of online services and software has been created to try and make the process [...]
Lots of backlink and traffic system products are available. Is the Free traffic System another scam to take your hard earned cash?
Because of the popularity and effectiveness of building backlinks by writing articles as guest posts or for article directories, lots of online services and software has been created to try and make the process [...]
Affiliate Window application rejected!
Tuesday, November 24th, 2009
So over the weekend, I built a website targeted at a niche product. The website will display the cheapest prices available for this product and include affiliate links to the merchant website where you complete your purchase.
I submitted my application to Affiliate Window yesterday – 23/11/2009, and just this afternoon I got an email back [...]
So over the weekend, I built a website targeted at a niche product. The website will display the cheapest prices available for this product and include affiliate links to the merchant website where you complete your purchase.
I submitted my application to Affiliate Window yesterday – 23/11/2009, and just this afternoon I got an email back [...]
Do your keyword research to increase traffic
Friday, November 20th, 2009
Whether it’s a blog, company website or ecommerce site, you’ve got to do your keyword research before deciding on which keywords to optimize for. What’s the point in optimizing for a set of keywords that no one is searching for? On the other hand, it’s going to be difficult to achieve high rankings for keywords [...]
Whether it’s a blog, company website or ecommerce site, you’ve got to do your keyword research before deciding on which keywords to optimize for. What’s the point in optimizing for a set of keywords that no one is searching for? On the other hand, it’s going to be difficult to achieve high rankings for keywords [...]
Make your affiliate link more descriptive to increase income
Thursday, November 19th, 2009
Your aim as an affiliate
Your job as an affiliate is to presell. The reader should already be sufficiently interested enough in buying the product before clicking on your affiliate link to visit the product website.
Increasing affiliate link click through and conversion rate is all about creating great content, relevant links and building trust with your [...]
Your aim as an affiliate
Your job as an affiliate is to presell. The reader should already be sufficiently interested enough in buying the product before clicking on your affiliate link to visit the product website.
Increasing affiliate link click through and conversion rate is all about creating great content, relevant links and building trust with your [...]
Make money online using affiliate links
Wednesday, November 18th, 2009
Affiliate links or affiliate marketing allow you to make money from the sale of someone else’s product. All you have to do is get people clicking on your affiliate link, buying the product, and you then earn a percentage of the sale price.
In affiliate marketing, the person linking to the product, such as a blog [...]
Affiliate links or affiliate marketing allow you to make money from the sale of someone else’s product. All you have to do is get people clicking on your affiliate link, buying the product, and you then earn a percentage of the sale price.
In affiliate marketing, the person linking to the product, such as a blog [...]